Always striking the right note!
This is even more difficult today than it was a few years ago. On the one hand, there is a discernible trend towards stylish, authoritative and perfectly composed communication; on the other, we are noticing a tendency towards trivialisation of the communication culture – starting from the rather casual tone in social networks.
A volume metamorphosis is taking place parallel to the heterogeneity of forms of communication: In our view, the volume reduction in the classic ‘telephone’ form of communication has only just begun, and an exploding volume of communication in social networks is leading to a clear overcompensation in this area.
As a communication service provider, it is our task to face these challenges and to actively shape the change in communication by constantly adapting our human and technical resources.